18 November 2025

Abbey Theatre: Skills for Business presents

The Power of Storytelling

Booking Information


Date: 18 November

Duration: 9am – 5pm

Cost: €550/person

This cost includes light breakfast, mid-morning and mid-afternoon refreshments and a light lunch.

Please note that the workshop is capped at a maximum of 10 participants.

If you have any further queries, please email Joanne Pollard

This workshop explores how good stories work, how to tell them and what it is that draws us in. Discover how you can use creativity to engage your audiences, no matter what the subject matter.

Storytelling for Business explores the fundamental skills of communication and develops an understanding of how we can apply this essential human characteristic in a corporate setting. From pitching to customers to building a brand, creating a culture of shared purpose, by crafting and communicating stories, that influence and inspire, is a vital skill.

This workshop explores how good stories work, how to tell them and what it is that draws us in. Participants will learn skills to create stories, which will help captivate and influence your colleagues or clients. Discover how you can use creativity to engage your audiences, no matter what the subject matter. Learn how using your own stories can reinforce existing strengths and individual styles. Connect presentations with personal values to deepen your connection with listeners. Participants will explore the structures that shape a compelling narrative.

Storytelling techniques from theatre will give participants the skills to create and communicate with confidence and impact. Improvised scenarios based on these will have your teams on their feet and able to apply these learnings.

Who will benefit from this workshop?

• Organisations looking to create and communicate compelling business stories, which persuade, influence and ultimately drive customers to action.

• Leaders or Managers who wish to communicate a new strategy or vision, in a manner that truly resonates with teams and secures buy in.

• Leaders or Managers who wish to re-energise, engage and inspire their talent.

• Business professionals who want to become more skilled in telling an engaging story with facts and figures.

Call Box Office Open in Maps
Abbey Theatre
26/27 Lower Abbey Street
Dublin 1
Ireland
D01 K0F1