18 November 2025
Abbey Theatre: Skills for Business presents
The Power of Storytelling
Booking Information
Date: 18 November
Duration: 9am – 5pm
Cost: €550/person
This cost includes light breakfast, mid-morning and mid-afternoon refreshments and a light lunch.
Please note that the workshop is capped at a maximum of 10 participants.
If you have any further queries, please email Joanne Pollard
This workshop explores how good stories work, how to tell them and what it is that draws us in. Discover how you can use creativity to engage your audiences, no matter what the subject matter.
Storytelling for Business explores the fundamental skills of communication and develops an understanding of how we can apply this essential human characteristic in a corporate setting. From pitching to customers to building a brand, creating a culture of shared purpose, by crafting and communicating stories, that influence and inspire, is a vital skill.
This workshop explores how good stories work, how to tell them and what it is that draws us in. Participants will learn skills to create stories, which will help captivate and influence your colleagues or clients. Discover how you can use creativity to engage your audiences, no matter what the subject matter. Learn how using your own stories can reinforce existing strengths and individual styles. Connect presentations with personal values to deepen your connection with listeners. Participants will explore the structures that shape a compelling narrative.
Storytelling techniques from theatre will give participants the skills to create and communicate with confidence and impact. Improvised scenarios based on these will have your teams on their feet and able to apply these learnings.
Who will benefit from this workshop?
• Organisations looking to create and communicate compelling business stories, which persuade, influence and ultimately drive customers to action.
• Leaders or Managers who wish to communicate a new strategy or vision, in a manner that truly resonates with teams and secures buy in.
• Leaders or Managers who wish to re-energise, engage and inspire their talent.
• Business professionals who want to become more skilled in telling an engaging story with facts and figures.